Nick Heidfeld & Dilbagh Gill, FG Series: Wie Motorsport zum Labor für DeepTech wird

00:00:03: What I like about motorsport and that competitive field is, That each person is super motivated.

00:00:09: And it's not a normal nine to five job.

00:00:12: We all have a vision we all try to achieve some maximum and i think its the same in startups.

00:00:20: Motorsport is a laboratory.

00:00:22: It's our laboratory which basically every two weeks... ...we are testing a product The country trying to improve it.

00:00:28: When you talk of improvements You're talking about marginal improvements Which many times in regular industry you tend to ignore.

00:00:36: There's a big trust that we have.

00:00:38: We can normally speak to each other about everything and sometimes also disagree, And I think it is super important as how this working together.

00:00:51: One of the first things which my boss taught me Which i really enjoyed today listen to That Is Do It Right The First Time.

00:00:59: I Think Thats Being A Motto All Throughout And I Think In Motorsport Also Gets Very Important You Only Have One Opportunity You Have To Do It right The First time Around.

00:01:11: Unlocked.

00:01:12: A podcast with Thomas Lange and Thorsten Lambertos from E-Nine, your community for future optimism.

00:01:23: Welcome to a new episode of Deep Tech Unlocking, Thorsten!

00:01:26: We both talk about one topic that we like very much today is sport.

00:01:31: Sport in connection with technology which is a special field where I focus on motorsport I found an exciting thing out of the sports world, namely the ten Nike Principles.

00:01:50: From a little fun fact from nineteen hundred and seventy-seven, which is also one of our guests today by Nick Heidfeld's birthday.

00:02:00: So the ten Nike principles ended at the end of the seventies.

00:02:03: Nike was in such a transformation environment on its way, had to do something and the legendary Rob Strasza as marketing chef has set up these ten rules again that have been nailed before the desk to make sure where we actually want it as an enterprise.

00:02:20: what are the principles after which we work?

00:02:23: And with a look into today's episode I once Three of these principles.

00:02:28: By the way, it's a bit chaotic document so there are tips and errors in that.

00:02:32: These individual principles are very different formulations but still it is very worthwhile to look at each one individually.

00:02:39: So principle number one Our business is change.

00:02:44: That was once again interesting for an article manufacturer.

00:02:47: Our Business Is Change But also applies on our two guests because they have already changed their business.

00:02:54: The second one is principle number five, which consists of four principles.

00:03:01: You can see the inconsistency there but they are all very interesting.

00:03:04: Assume nothing!

00:03:06: Make sure people keep their promises Push yourself and push others.

00:03:11: Stretch the possible.

00:03:13: I think that fits really well to our two guests who we have today.

00:03:19: And principle number six Live off the land.

00:03:23: So do the things to use that you have, don't call necessarily after even more budget.

00:03:28: But I need this one!

00:03:29: I need it before I can start, but just start with what you've got and do everything for the benefit of your own.

00:03:39: These were interesting things which I think fit very well in preparation through my head right now.

00:03:43: Total, and I know him as well.

00:03:44: We can't see that in our headphones but when you mentioned the Nike Principles they are very famous to me And for eternity my browser has opened a window where the principles are displayed again and again because it is really good.

00:04:00: only as an recommendation And maybe also from my perspective, motorsport.

00:04:05: We can talk about it later on where the impact point is too deep tech but of course to business as well and I just want to reference here that there's a great podcast called acquired which was recently published by Formel-I.

00:04:20: only in terms Business the formula one's macht in an all your own unterschiedlichen revenue streams.

00:04:29: so um die über drei Milliarden Revenue jedes Jahr und auch die teams Die einzelen ja die großen.

00:04:36: Ferrari Mercedes Red Bull das sind Milliarden Bewertungen Milliarden Umsätze die da fließen der Gelder die da Fliesen.

00:04:43: That's why it isn't just something that is absolutely out of the question as a sport, motor sports and extreme use for new technologies.

00:04:53: It can also be a very significant business and this bridge will get beaten up here too.

00:05:00: Exactly!

00:05:00: You spoke to two people who made their way into a new racing series called Rhein-Elektrisch where you'll learn some things about it.

00:05:07: You talked with Nick Haltfeldt one of the most successful Formula One drivers in his generation And Dilbak Gill, the team leader was in Formula E. That means the electric pontoon to Formula One!

00:05:20: I would say that both of them are already on the starting line and we switch the light on green and turn it on.

00:05:42: thanks for having us.

00:05:45: It's a pleasure and Dilbak, I'm going to start with you so before FG series.

00:05:50: we're gonna talk about it later on.

00:05:53: You built teams companies even a formula E organization from scratch.

00:05:58: what was in your life like the first founder moment?

00:06:02: Well that is very interesting question.

00:06:04: i don't remember when as my first found this moment because I think entrepreneurs are born never created an I've always been entrepreneur.

00:06:13: I think maybe if i now, Think back.

00:06:15: it might have been in university when i was a college student and When i wanted to make a bit more pocket money than what?

00:06:21: I had.

00:06:22: I started repairing motorcycles And University and making some money out there.

00:06:26: so i think that Was my first entrepreneurial moment and It is quite interesting and i think That's where my love for motorsport also started was Helping My friends repair the motorcycles Make A little Bit of Money from there onwards, I think it just started kicking up that.

00:06:39: yes creating businesses putting things together has always been an interest to me but at the same time i also like to couple with a corporate job because many times you go back to corporate world.

00:06:51: It helps you learn a lot on processes work with like-minded people.

00:06:56: so its always being mix of entrepreneurial life and corporate.

00:07:00: So you said like this came quite natural to you and were born as an entrepreneur.

00:07:05: Were there any role models along the way where it felt that's kind of path I want to pursue?

00:07:11: Well, again when we talk about role model at different stages in life they have different roles also.

00:07:16: so initially growing up in India And we grew up in an age where this is long before the internet.

00:07:22: So information transfer was much slower at that point of time, it has newspapers and magazines on television which basically gave you the media content as upon a time.

00:07:31: so I think for me It was largely my university professors talking to teachers etc.

00:07:36: working with them.

00:07:37: They were people who sort-of i think by role models initially in life.

00:07:40: obviously family friends were role model because We did not know too Much when I grow Up In India about the rest Of The World Like whenever information reached us, it reaches very late.

00:07:50: It was either couple of days late weeks later is coming through things.

00:07:54: so for us I think more local environment and that was basically the rules from my entrepreneurship thing.

00:08:02: And i still remember one of first things which My First Boss taught me Which are really enjoyed till today.

00:08:08: listen to That Is Do Right The First Time.

00:08:11: I Think Thats Been A Motto All Throughout And I Think That Was Statement Till Today something which is really important.

00:08:17: and I think in motorsport also it gets very important as you only have one opportunity.

00:08:20: You have to do it right the first time around.

00:08:23: Fantastic, thank-you Dilbak!

00:08:25: Nick to you are you also a born entrepreneur?

00:08:28: No i don't think so.

00:08:30: for me its more in the direction of sports..I always did like sport from my young age on.

00:08:38: Also at school when I was younger played basketball with skateboarding did a lot of different things and then obviously went into motor sport, was able to follow my passion.

00:08:52: Well, in total you raised one hundred eighty three and one races some of them I definitely watched.

00:08:59: also formulae.

00:09:00: And today your building that racing series FG series.

00:09:04: so being a Formula One driver any lessons this part of the life taught to you?

00:09:10: it helps you be an entrepreneur in building business together with Dilba?

00:09:14: Yeah absolutely i don't think Formula one only, but my whole path through motorsports starting in karting formula three from the three thousand even smaller was formula four and I feel especially In hindsight that some of those teams suspect these are smaller ones.

00:09:30: Are also a bit like a startup.

00:09:33: You know What i like about motorsport?

00:09:35: And that competitive field is That each person is super motivated and it's not a normal nine to five job.

00:09:43: We all have a vision, we try to achieve the maximum.

00:09:46: I think it's same in startups and especially smaller teams.

00:09:50: later on my career when i was at really big team or work with big manufacturers... ...I felt also very clearly that when you have thousands of people working for one company.

00:10:03: there are people then who can hide behind roles other than performing team bosses and other people trying to improve this person, change this person.

00:10:15: And from my experience more often than not it doesn't work.

00:10:19: occasionally has worked but I think quite often you just ideally have to find the right position a job for that person.

00:10:28: That's something i read now as getting interested in founders who build companies.

00:10:37: What I have seen interesting to hear what you say there, Thorsten.

00:10:41: Is that most of those people believe the mindset is so important?

00:10:45: Somebody might be qualified but if he's like...I don't know the English expression actually not even in German!

00:10:52: But somebody sells a wrong tone and puts things into negative spiral.

00:10:58: He may be the most clever person on earth then it will no work.

00:11:02: So yeah i think thats what I learned from for my time there and from the smaller teams.

00:11:07: And in Formula One, at Motorsport In general I might repeat myself here a little bit but it's such competitive field as in Formula one... ...in the whole world!

00:11:19: At least in motorsports is a pinnacle with twenty drivers to just work with the same people.

00:11:23: so i think you need to have the right mindset.

00:11:26: You'll need to set yourself goals.

00:11:27: There are always setbacks..you will need adjust your self ..you'll need fire and passion Again, for me it's new but this is what I see in startups and entrepreneurship.

00:11:39: What are also so needed there?

00:11:42: And was a very good school In general not only motorsport or Formula One But sports in general.

00:11:49: if you're half successful or successful There i think its a good school both for entrepreneurship but also for life.

00:11:58: I absolutely can agree here.

00:12:02: So that's really a pattern, all the things you just mentioned also would see in successful founders and founding teams.

00:12:11: That is something i'd like to talk about it not only about individual being entrepreneurial having an ambition , being competitive and pursuing big vision but doing together.

00:12:23: The two of decided do it together.

00:12:26: so im wondering And I'm always very curious, what is the story?

00:12:29: The founder's story behind the companies.

00:12:32: How did two of you get to know each other and ultimately came through conclusion we should run a business

00:12:37: together?".

00:12:39: Well let me start on that because I think Nick doesn't remember how this came.

00:12:44: I was working for a large Indian tech organization that part of time and we were looking to sponsor actually the BMW Sauber team at that point in time.

00:12:55: And, i was invited for a race... The finale!

00:12:58: Actually very special finale in Sao Paulo where when you remember Masa crossed the finish line first but Lewis Hamilton won his first championship on the last I think four corners from the finish.

00:13:09: it is an iconic event..and I was a guest at that event when Nick was driving along with Robert Kubica.

00:13:13: so spent some time with Nick that over the weekend and he was really nice, I think we had a good conversation etc.

00:13:20: He obviously doesn't remember anything.

00:13:21: you let me hold his steering and then life went on fast forward to twenty thirteen.

00:13:27: We started Formula E ,we had dinner in Munich .We basically spoke about him potentially driving for the team which i've been setting up.

00:13:35: but at that point of time Nick was more into Hollywood and glamour so he wanted it work with Leonardo DiCaprio and Venturi.

00:13:41: So anyway, I'll let him talk about that...I'm just joking out here!

00:13:45: So one year he went in did that.

00:13:47: And then on the second area think you realized it's time for them to come work at Mahindra.

00:13:51: so i think He joined and we hit a ground running very well because We made sort of rules between us very clearly say hey Nick this is team want grow.

00:14:01: This team has been there long time and someone help me understand not only as driver but also look like person who will sort of grow this team, so it's not only working with your teammate but you're going to be mentoring teammates.

00:14:14: I'll be getting like a younger sort of teammate for you coming in the future.

00:14:19: except Nick took that responsibility very seriously and i still remember the first day he came to Spain testing our car.

00:14:26: It was Saturday afternoon.

00:14:27: we met maybe for fifteen-twenty minutes.

00:14:29: He drove on a camper van with his family came there, and I had to fly to England that day.

00:14:34: So i flew to england And I couldn't sort of stay for the first time.

00:14:36: he sat in a car and tested on That evening...I get an email from Nick..and I still remember that He says please open this e-mail On A big screen.

00:14:44: then it looks small because There were thirty eight bullet points In terms of improvement on that particular First Day itself....And I said man we made The right choice Of having someone onboard.

00:14:54: Now immediately We went For our first race To Beijing.

00:14:57: after that We got our first podium, Nick drove immensely.

00:15:00: But we were a bit of weak team starting team.

00:15:02: but he sort with his experience took us to the podium and I think that lifted the teams.

00:15:07: so it was not only bringing a person who had experienced... ...but also someone who is able lift the whole organization.. ..and start believing in ourselves alot more than what we believed ourselves earlier okay?

00:15:18: We were startup scrappy Indian brand.

00:15:20: no one heard of us etc.

00:15:22: And i think thats something which really important.

00:15:24: from there trust built between both of us.

00:15:27: I did not pretend to Nick that i know anything about motorsport.I think,i had the spirit to build a team put our team together.

00:15:33: my total devotion was to success and it didn't care where came from which individual whatever brought in and I think Nick understood that And brought on board.

00:15:42: ,and there is now twenty fourteen.

00:15:45: we started working together.

00:15:46: so its twelve years.

00:15:47: So Nick drove for three years.

00:15:49: all these three year..i think we have constant conversation In terms of how things can improve.

00:15:54: One of my toughest conversations with him was actually when we said, okay Nick you're no longer going to be driving but your gonna continue the team as a driver.

00:16:00: As an advisor.

00:16:01: and Nick took that so smoothly thing And sort-of he moved on being an adviser.

00:16:07: We did that role for couple years.

00:16:09: then He sat up after three four years working together.

00:16:12: They say what next?

00:16:13: That's where FG series came up and they both have maybe ten or twelve year thing.

00:16:18: Let us contribute towards motorsport.

00:16:21: The previous job, where we were together running Formula E team was quite comfortable.

00:16:26: We could have done it for a lot more years and continued doing it but after ten years of doing let's now step out to give back And I think that is the mission where FG started for us To Give Back to Motorsport.

00:16:37: Nick what are your memories?

00:16:39: Well one thing very important when i did join Mahindra After my first season in Formula E I remember Dilbak and had couple conversations.

00:16:50: What eventually convinced me was Stillbug's analysing of why Season One for them did not go as well.

00:17:01: It all made sense to me and he also set out the changes that he wanted to make, how to get successful.

00:17:10: That is a most important point from me And it was fantastic actually seeing what Stillbug said in the following years.

00:17:17: I was on board with some other fantastic drivers who did manage to get some victories.

00:17:27: We were even close to winning the championship, but yeah... To see that it was the ideal, they analysed their goals and we as a team moved in this direction which is fantastic!

00:17:40: Something i would like maybe spend a second on is what Dilbach said in regards of my first email I sent after the first day with thirty-eight bullet points.

00:17:55: It might come across as somebody trying hard and showing here, you can change a world that's no better than new.

00:18:01: but believe me it was never my intention... My Intention Was And Is Always To Improve Things At Least Things That I Care For And I'm Interested In Like In School.

00:18:13: It Was Total opposite, because I had nothing that really interested me much about from sport.

00:18:19: And i believe many teachers and people in school would probably never have thought that I get that successful.

00:18:25: but if you find the fields at really interest to them then it's very different.

00:18:30: .And why I'd also like to spend a second on this is...I've experienced various teams..and again something I'm reading now more frequently You can be tried to put down if you have so much passion, energy targets goals and want to change things.

00:18:48: And then people around who try to put your down and say come on thirty eight points.

00:18:53: that's not possible.

00:18:55: let us focus on one and most of the successful people just keep pushing, then you're not with the right people.

00:19:03: Get people on board who have same mindset.

00:19:05: it can be done and as I said motorsport is such a competitive world It has to be done like that.

00:19:13: For example we had one team member in our team which also was little bit in this direction saying oh you are pushing so hard there's always something to complain.

00:19:24: And he sort of was extreme compared other teams.

00:19:29: And then he did change teams to a very successful team.

00:19:33: He came towards me and said, oh in that team most of the other people there are also like you!

00:19:39: There's lots of interesting things I learned from him during my career.

00:19:46: So it seems like coming together to create a g-series and together was like as you said the back natural ball on or so i was like also natural transition into that next step.

00:19:59: And for us well nick because your soul motor sports and do you know what from inside, how things work, and you saw these improvements.

00:20:06: You found someone like Dilbak where we feel there's a connection in your working towards the same goals?

00:20:11: And so ultimately it was not that big leap of faith here but definitely also very natural transition into that role.

00:20:18: this is how I understand what he said.

00:20:20: Yeah It was sort-of natural But it wasn't important.

00:20:23: I believe that We knew each other for ten years already... ...and built our best relationship ever had with any team boss.

00:20:29: There's a big trust that we have.. ..we can normally speak to Each other about everything and sometimes also disagree.

00:20:38: And I think that's super important as found is working together that closely.

00:20:43: but Speaking a bit more about said face, and why I did join the bug in setting up FT series for me there were lot of parts that made That came together.

00:20:57: first off all It was a time where spent most Time with my family.

00:21:02: The kids are now twenty eighteen and fifteen And now I start to have more free time at hand because daddy is not always wanted or even not.

00:21:11: Always needed all the other way around.

00:21:13: so you know, this situation yeah?

00:21:16: Yeah.

00:21:16: So for me my priority actually four a couple of years there were family and Now we're having bit more more time attend.

00:21:23: on top of that i also liked The idea off after my career may be Building building your company and doing something else in business not only as a driver and other than many other racing drivers, especially nowadays.

00:21:40: during my career I wanted to solely focus on racing.

00:21:43: i never really set anything up next to racing as a company or closing brand or whatever.

00:21:50: um...I thought put my full focus on on racing and don't regret it.

00:21:57: sometimes sort of could probably have done better is being and staying in contact with people.

00:22:06: What is the English word for that?

00:22:08: Networking was not really my strength, I was quite shy when i was younger as things have improved a little bit.

00:22:14: but what are found afterwards which this is quite nice from you to see it's said even without trying to do that actively just by having spent so many years on the motorsport business haven't been with so many teams and there still bugs at earlier.

00:22:29: I'm not an asshole.

00:22:32: You know, i am a kind person and people remember that if you tweet them right um... ...you can get something back later on like we see now.. ..I can approach everybody ,i know lot of people.

00:22:44: actually this is helping me now.

00:22:46: And what?

00:22:48: why i joined Dilbak is also that it's very strongly believe in the idea as project of fg series.

00:22:56: during last couple years had some other things offered to me in regards of investing too or becoming a part off the company you're taking on your own.

00:23:08: Some for me was just nonsense, some were not interesting to me and FT Series fit all those bullets where I thought it makes sense?

00:23:18: I like to learn something new but at the same time i can bring a lot knowledge.

00:23:23: You know its great as an entrepreneur here with this startup series, but at the same time having a lot of knowledge I can distribute.

00:23:34: So yeah it's fantastic!

00:23:38: I think that concludes like the chapter on your founder story.

00:23:41: very well... is while Nick and I are very different, we came from very different backgrounds etc.

00:23:53: We...I don't know how our paths also intersected.

00:23:55: like in a normal life it should not intersect our paths.

00:23:58: but then when he started this company i think-and this was something which for me has been fundamental through the various companies that have started us Our value systems at the same.. I think fundamentally we have the same value system okay?

00:24:11: That's I think bedrock of our trust with each other family oriented ..we want to give back to sport And we want to create something which is genuinely, Which impacts in a positive way.

00:24:21: It's just not for us To sort of scoot out here and I think that the bedrock Of what we try do Is okay.

00:24:27: How would you put your team together?

00:24:28: Which shares A value system?

00:24:30: We can disagree on topics But our fundamental values are same And i think that is such an important lesson for any founder team out there.

00:24:38: you need to be complimentary in terms of your expertise and maybe also personality traits but this shared ambition the share value system so crucial because it's a long ride.

00:24:49: You have started at rightness go hopefully going on for many years and become successful.

00:24:54: So that is really great, and we touched upon the term in the brand name FG series a couple of times.

00:25:00: Let's make sure... We talk about it what it actually is And before we do that there's a tradition here on this podcast There's always a tale from the future.

00:25:09: so I will hit play.

00:25:11: Please let us listen together to our AI created.

00:25:16: You tell me whether or not that resonates with you.

00:25:20: In twenty thirty three Lila sits at the starting grid somewhere on the edge of Nairobi.

00:25:26: She used to watch races, on an old phone.

00:25:29: driving herself never even crossed her mind.

00:25:32: not enough money no connections wrong place to be born.

00:25:36: then The FG Series came along.

00:25:39: standardized electric cars one platform shared across categories regional calendars instead of constant global travel lower costs less equipment less logistics.

00:25:51: Lila applied.

00:25:52: All she needed was time and pace.

00:25:55: Now the lights go out, a system that didn't just open up but became lighter more efficient... ...more sustainable.

00:26:02: And thats exactly why she fits into it now.

00:26:07: Is Lila a person you are targeting with FG series?

00:26:11: Well lets That's amazing.

00:26:14: I think it is really well synopsized like why we have sort of created FG series, its going to go find the lilas and find them from around the world.

00:26:21: And i think this is Nick where he will talk a little bit more about his experience.

00:26:24: when I love his story but largely when you say that he has many times not raced against best talent What are basically looking out here?

00:26:34: So Nick You actually take on from there.

00:26:38: Yeah absolutely thats what I wanted to speak earlier.

00:26:41: also I'm even just saying that we go in detail and don't want to talk for hours.

00:26:47: But yeah, i went from karting when was eight years old then went through all the junior formulas And already back then it was quite expensive.

00:26:58: It's difficult too make your way up.

00:27:00: So this is exactly what we try.

00:27:02: do We wanna makes a sport more accessible?

00:27:05: Uh...we want help people reach top.

00:27:08: Obviously these are drivers but also mechanics, people working in PR and everywhere.

00:27:12: We've seen such a big probably unexpected growth of motorsport even at F-One.

00:27:20: it's huge field And as Stilbach said I actually really wondered during my career if i was always driving against the best drivers in world because this is sportsman what you want to do For sure?

00:27:33: that isn't the case.

00:27:35: People cannot afford it and in many regions of the world, there's no motorsport.

00:27:40: And this very clearly is our target over the next couple years.

00:27:44: I had experienced that a couple times just coming to mind now when you're into daily business You are pushing your setting up team or designing car.

00:27:57: sometimes you forget what really started passion and a little ignition.

00:28:06: And then occasionally we're speaking to drivers, especially young drivers looking forward to FGC is arriving, speaking to them and seeing the sparkle in their eyes how excited they are for that really fuels me massively again you know because this actually what was set out to do it and what really inspires me because I obviously partly see myself when i'm with young with the desire and passion to succeed, drive and come into motorsport.

00:28:37: Why does it need FG series now?

00:28:39: So tell us more about the mission.

00:28:41: what is actually a racing series?

00:28:45: I think many people don't really know that entails?

00:28:49: Well i think this one hour will get over very quickly if you go onto story.

00:28:53: See in end of day.

00:28:54: look at motorsport.

00:28:55: Motorsport is something where has grown tremendously in the last couple of years.

00:28:59: A lot more people have started observing it from as fans, spectators etc.

00:29:04: but then when you look at it.

00:29:05: its the most expensive sport to get into and that's something which we are trying to solve is how do make this a lot more accessible?

00:29:14: And affordable for talent!

00:29:16: When I look at talent... We don't stop at drivers because they're the heroes.

00:29:20: They are gladiators being motorsport other drivers The guys who are on car or girls who are like sort chasing and working on it but its the entire environment of people who want to be supporting as mechanics, engineers.

00:29:34: The people are bringing revenue into team etc.

00:29:36: so we basically wanted create a platform which makes motorsport alot more accessible and affordable.

00:29:42: And thats where our whole story went.

00:29:45: in terms of equipment cost because Equipment is the biggest I would say differentiator in sport.

00:29:51: It's also the biggest sort of barrier for entry into motorsports equipment.

00:29:54: You can play football buy a football for maybe thirty euros, start kicking it around become better and better.

00:30:00: tennis may be the hundred euro racket.

00:30:01: then you go to your tennis court.

00:30:02: You start playing And there are different sports at different price points.

00:30:05: To come in motor sport...you just don't go there by car and start racing.

00:30:10: It needs ok..You goto a go-karting track , you started working on that again.

00:30:13: the pinnacle is so small & tight.

00:30:15: I think its quite interesting to realise.

00:30:17: Ok now lets take one of world's most popular sport football.

00:30:21: i am doing very basic math.

00:30:23: to give an example Let's take the five biggest leagues of Europe.

00:30:27: There is English Premier League, La Liga there is a German league and Italian league etc.. Each league let us say has twenty teams in it And each team have lets say thirty players.

00:30:37: So there are six hundred professional players in England.

00:30:39: so twenty to thirteen.

00:30:40: Lets just rough math...so there are five of these Leagues.

00:30:42: so there are three thousand professional football players.

00:30:46: In Formula One theres twenty two drivers which less than one professional football team Okay, less than one Manchester United is basically players around the world.

00:30:55: So the pinnacle of so small and so tight for you to get out there.

00:30:59: And it's something which people aspire on The World.

00:31:02: and another sport Where a lot of people watch it on television or watching it again?

00:31:07: I'm sitting from other side not like Nick and saying that okay A lot of People feel they can emulate the hero if They Get a chance ok That i Can get in a car i can be good etc.

00:31:16: when they look at football this Ok maybe christianne ronaldo talent is way above what I can do.

00:31:21: or if you look at Roger Federer in tennis, there's a way about that.

00:31:24: The motorsport because sometimes don't see the athlete... You know someone who's on a car and they're not able to see their face

00:31:30: etc.,

00:31:31: basically it becomes Michael Schumacher or Nick Heidfeld.

00:31:34: but when you don't sort of see them while they are racing with emotions like stress etc.. A lot of people sit outside and say, hey man if I had the opportunity.

00:31:44: So how do we give these opportunities to go out there improve themselves?

00:31:48: And i think that's all about FG series is trying democratize it.

00:31:52: .I was very lucky myself.

00:31:53: ,i came from a market which isn't traditionally big in motorsport.

00:31:57: India then get an opportunity first for the Moto GP team.

00:32:01: setting up formulae team going towards championship status etc.

00:32:05: gave me pleasure but at same time also gave me responsibility Saying that okay, this experience what you've gone through.

00:32:13: You have to now give the opportunity other people also.

00:32:18: You were lucky to get this opportunity through various investors partners employers etc.

00:32:23: But no and that's where fg series came on as saying ok Now how do I take the next ten years of my life?

00:32:28: To give this opportunity which i've gone Through an ad enjoyed The journey to another bunch Of People.

00:32:33: so As a CEO, founder of FG.

00:32:36: my responsibility is to basically create the next generation of leaders champions etc.

00:32:40: And I think one of the underlying things we look at fg's We want to create champions for life and this goes back an example on.

00:32:47: i really believe in This.

00:32:48: Is that something which is amazing?

00:32:50: what sports people as their discipline Sports people get up?

00:32:54: okay, it's winter summer etc.

00:32:55: When you are an athlete You're getting what five o'clock?

00:32:58: You going running your doing straining or doing this?

00:33:00: there is no Christmas There's no New Year's etc.

00:33:02: we normal People tend to sort of Give ourselves priority first.

00:33:08: ok today I'm not feeling good.

00:33:10: let me take It easy Let Me do This And actually it does not do that.

00:33:13: They're so single-minded focused and I think, That's something amazing.

00:33:16: when you do business also they come with a focus of concentration.

00:33:19: When they are doing Something an athlete is able to devote their entire talent into It and i think this Is something amazing.

00:33:24: Not many people realize while the may not have had The most education because Many times athletes step out Of university or college Or use school Also much earlier To follow Their passion.

00:33:34: So they've not gone to traditional Education systems like ourselves But they catch up later through the Single minded Focus discipline and I think the biggest thing out here in what you're trying to say is, i will use a word discipline.

00:33:46: Okay?

00:33:47: I know we've gone all over that place in terms of why we created FGC.

00:33:50: it's basically trying to create champions for life.

00:33:52: people who are focused want to sort-of go make a difference And That's Why one Of The Pillars Is Called For Good!

00:33:58: We Basically Want To Use The Word good Out Here Quite Representatively Around It Nick.

00:34:05: Yeah If I Try To Answer That Question I Think Its Important.

00:34:10: both Dilbak and myself have spent many, many years in motorsport.

00:34:15: So we've seen what is working... ...and not what can be improved or cannot.

00:34:21: And the great thing about it was that we started with a wide sheet of paper to improve it.

00:34:28: It's not that it isn't working.

00:34:31: Motorsport is growing, there are junior series going, Formula One is growing.

00:34:36: everything is growing but there is space for something additional because of the fact that things are going.

00:34:43: And we believe, so we can do a lot of things differently and better than existing models.

00:34:50: I like to say if you look at the cars in motorsports they're usually most advanced But underlying business model ideas behind it pretty old then always same.

00:35:02: So in FTC series as seen other sports But in motorsports, it will be new.

00:35:08: We have franchises that we sell and also as Stilbach pointed out before... ...we reduce the cost massively because we lease-out the cars.

00:35:20: So trying to make this quite simple by explaining it.. ..we divide costs of a car by four compared with other motorsport series And then leasing them out.

00:35:35: And so it's a little bit, Nick.

00:35:36: If I may try to use an analogy here instead of buying like a typical car this is more like...I'm sorry for that comparison but like a car sharing right?

00:35:45: So the four people don't need to buy it But they can accesses it for the purpose of driving and you are building it in your owning It!

00:35:54: That kind how reduce costs.

00:35:57: also for races.

00:35:59: Exactly We build and own it we deliver into circuits But they are run by the teams, so there will still be teams that make a small but important difference.

00:36:10: They all have same starting point and can change the right height of car, wing angle, tire pressures

00:36:18: etc.,

00:36:19: but cannot take it home to their garages or offices and develop something new which makes it super expensive.

00:36:27: A nice small side effect is that teams like it because they don't have the cars at home and build even more buildings, but The car always stay with us.

00:36:37: We make sure That this not transported by air freight all the time But always stays relatively local.

00:36:43: so we try to include all those ideas.

00:36:46: So we tried to stand for SFG series But quickly coming back how do we divide the cost?

00:36:53: One very unique thing about FG series is that this one car specifically built by us so it can be raced on the same weekend, but two drivers in different categories.

00:37:06: And nowadays its easy and fully electric switch of a button with more power or less power.

00:37:11: So you have quicker or slower cars fitting to the age and stage talent of the driver.

00:37:18: On top of that, it's quick to change the front wing probably the tires.

00:37:22: some other things then make it look different but also perform differently.

00:37:27: And by that we already have the costs.

00:37:29: on top of set We will spend Let's say five months in the Middle East and then another five months In a year in Europe.

00:37:38: so buy let's say calendar here.

00:37:40: We divide the cost by two again.

00:37:42: So this is why it's a force of the cost and obviously teams like that drivers likes at the market opens.

00:37:51: And on top off set also we have built the car that does not to be reproduced or re-engineered every year, where builds a car that will last for six seasons?

00:38:02: so there some something else environmentally makes friend but also ecologically it make sense.

00:38:09: And again, this is why it's great to start with a white sheet of paper.

00:38:12: We try to take the things that are running well but tried to improve where we can and there's an ocean off.

00:38:20: last question in understanding what fg series actually isn't What?

00:38:24: It means so set up such a business Is like those notion over minimum viable product in Like they're the startup lingo.

00:38:30: um its about like The first product you bring to the markets.

00:38:33: part of FG Series as a product is not only their car I guess it's also like finding teams and drivers, leasing that car.

00:38:43: And then you need to find the tracks?

00:38:44: What else does it entail?

00:38:46: so what kind of product components do we need build in a racing series actually going?

00:38:56: So Nick and I basically came from team background.

00:38:59: Nick drove for many racing teams but i built various racing teams etc.. Now its huge leap of faith when they go form a championship.

00:39:07: You're building a championship.

00:39:09: So you are building the entire ecosystem out here, there's lot of unknowns.

00:39:13: when we build an ecosystem There is multiple different pieces that your building together.

00:39:18: one is product and thats really important.

00:39:20: We have to bring a product which is accepted by our base One based on teams who need nice racing car Which is relevant.

00:39:30: I use word relevant very carefully because end-of-the-day give something which will train talent, improve talent and look at them investing out here because as drivers etc.

00:39:39: this is what you're going to be investing.

00:39:40: so it has to get relevant to that.

00:39:42: the second part It has sort of interesting...it has to be acceptable for a fan base also.

00:39:49: So we have make up product which fans will start seeing as aspiring say okay This series they would like follow or get involved in and with them obviously fans, sponsors partners

00:40:03: etc.,

00:40:03: so it's an ecosystem.

00:40:05: So fundamentally the product what we're building is really important And as you all know sport has evolved a lot in the last ten or years okay?

00:40:13: I think We are reaching a stage where sports & entertainment are reaching such close at such fine line between sport & entertainment.

00:40:22: I Think at FG our initial focus will be on sport building a very good sporting product, and then slowly moving on to the entertainment side also.

00:40:31: It's not that we're going be doing both together but it is largely in sport.

00:40:33: so for right now its technology what you are gonna developing?

00:40:36: How will this be relevant for young talent?

00:40:38: how they'll help them improve their part of ladder?

00:40:41: because we realize FG isn't the termination point or talent Its actually an initiation point.

00:40:48: They want go try and terminate themselves in terms of Formula One, Formula E or other championships which at higher level than us.

00:40:54: So our responsibility at this point of time is to train them where they want to get through.

00:40:59: And it's not really drivers, its engineers mechanics etc.

00:41:02: and for many of them will also like to get back into real world opportunities.

00:41:06: okay move on and say let us go back to industry work with the innovation etc...and then that something which is very important here.

00:41:13: so while we talk about motorsport & we are focusing so much in motorsport FG has a responsibility towards innovation trying to take what we learn in the laboratory of motorsport because motorsport is a laboratory.

00:41:25: It's a laboratory which basically every two weeks, they are testing our product or try and make it continuously we try to improve it okay?

00:41:33: And when you talk about improvements were talking about marginal improvements.

00:41:39: Hey, I can make this point zero one percent better or i could Make This Point One Second Better and Someone as a CEO say hey Why do I even bother about it here?

00:41:47: I think we start accumulating Marginal Improvement And I Think that philosophy is really important.

00:41:53: also Is That As Individuals How Do I on A Daily Bases to Myself Okay Can I get smaller improvements in my own life?

00:42:02: okay They May Or may not Even Be Measurable but These Are Improvements.

00:42:06: But When You Have Multiple Small Improvements the ad up.

00:42:24: Don't want to be the pinnacle of sport.

00:42:26: We don't wanna compete with Formula E or Formula One, it's more something to fill the gaps that currently exist in a green tech motorsport between karting and those elite motorsports.

00:42:38: And we want to train people best who then move on into formula e Or world endurance championship or Formula one.

00:42:46: That is one thing I just realized.

00:42:48: Yeah could have probably explained better The other things.

00:42:51: when you are in motorsport You know But it surprises many people that its mainly in Formula One where as a driver you can earn quite alot of money, but also championships below that pay huge loads of money.

00:43:07: For example in Formula Two which obviously is the second league underneath Formula one per driver.

00:43:14: so each driver pays their team around two point five million euro to be able drive.

00:43:20: In Formula Three you can easily pay one and half million And even Formula Four, which is quite a junior series if you want to do it at the successful decent level.

00:43:29: You pay more than one million euro.

00:43:31: so that shows use of cost.

00:43:33: set this involved and then we try to talk about a little bit earlier To make your way up to formula one.

00:43:39: This nowadays requires crazy money and this why?

00:43:43: We want two to make them all affordable.

00:43:45: Yeah, that clearly explains your positioning and it makes perfect sense.

00:43:49: I was not aware of these numbers to even get close the Formula One and race there.

00:43:55: so Dilbak you mentioned like a lab when you talked about innovation in technologies small improvements adding up two bigger ones.

00:44:05: And for a reason, this podcast is called Deep Tech Unlocked.

00:44:09: So I would love to touch upon new technologies little bit and maybe starting with you Nick looking at your Formula One career as both mentioned that's the pinnacle of racing in motorsports.

00:44:21: do we remember single technology was developed really changed an impact significantly on your racing experience?

00:44:32: Well i think in the past there have been many technologies from Within formula one.

00:44:37: even before my time they've entered cars, general technology or even aircraft like a carbon chassis for example various braking systems things on helmets I think even seat belts.

00:44:54: A lot of things also safety related and more On the technical performance side, there are also many things in terms of materials on the engines.

00:45:06: Things that have been developed and then taken over into cold cars.

00:45:11: What I've seen is still see development in motorsport so much quicker than if you would try it at a normal big OEM where things always take long And can speed up development On the electric side, I'm sure Dilbak will and can speak a bit more about that.

00:45:33: There have also been things said in the beginning as usual were super expensive.

00:45:37: so it's that they could not be included in old cars.

00:45:40: but now on inverters and think their technologies make it much more efficient materials.

00:45:47: Yes But to be honest i don't always follow that up.

00:45:50: I always or over CSF often heard teams and respectively OVMs talk about that.

00:45:57: But there are obviously also a lot of things that are tried and do not make the final way into normal road cars.

00:46:05: And I would really wonder, please also Dilbak your experience here in perspective on it.

00:46:12: but how come for Formula One teams?

00:46:15: innovation cycles is much shorter than any major automotive companies?

00:46:19: So what will they do differently as a leader team have never been in Formula one because the Formula E team.

00:46:27: first thing is our cycle times are much faster so we basically do a cycle time like you know.

00:46:34: I think okay and again i think uh we are not as regulated as road products.

00:46:40: So if you're going to a road car, there's lot more regulation out there in terms of safety impact etc.

00:46:45: since the regulation is lower in terms or okay but there's no compromise on safety and as Nick said one of biggest contribution of motorsport has been towards safety.

00:46:53: I think that's one of the biggest thing you look at in terms off, i would say like even disasters for want of a better word and motorsport has come down to literally zero.

00:47:02: At this point time where it used to be maybe twenty to thirty years ago not only is actually translated back into road cars also in terms of composites helmets etc.

00:47:10: two motorcycling etc.

00:47:12: but coming back what your asking Thorsten out here as my experience being more an electric motorsport Wasn't a believer of that adage saying software is the new hardware and I think totally today.

00:47:24: I'm convinced about it because we bring in so many Software updates, which makes vehicle A lot more efficient And week were able to do this on a continuous basis and continuously sort of keep improving.

00:47:35: So when you talk what inner technology an innovation?

00:47:39: I want to say like not all technologies knew Technology's basically an improvement of our process.

00:47:45: Okay, so there's a lot of stuff.

00:47:46: okay Most of the time technology is renovation rather than innovation.

00:47:51: These things, if it exists we renovate or improve to the next step.

00:47:55: Pure innovation is actually quite less.

00:47:59: If I look at this We can measure pure innovation but most times its renovation which happening out here.

00:48:04: So that same process has been done.

00:48:06: It's becoming more efficient and better.

00:48:09: And as you change small thing in terms of process In terms of it also use word innovation.

00:48:16: Part of what we are going to be doing at FG and in fact, I would say even like looking around twenty-to-twenty five percent of our business is going to Be around innovation.

00:48:23: In terms Of how do you see that?

00:48:26: What we're doing in racing has real world outcomes And not all if it needs to be Outcomes.

00:48:31: in the automotive World many of these out comes could being certain other Industries and I'm just gonna give a small case in point also Let's go back Five years ago or nearly six Years ago now.

00:48:42: It seems long time ago.

00:48:44: COVID happened or Corona happened six years ago.

00:48:47: A lot of the motorsport teams on sport came to a closure.

00:48:50: at that period time, we as motorsports had a lot of engineers We have a lot folks and I think many of us started doing a little bit innovation in terms of seeing how can you even create ventilators?

00:49:00: And stuff like that.

00:49:01: when i remember within our organization In Spain they were able to go create a ventilator very quickly upon a time and then start working with hospitals during corona or covid upon a Time.

00:49:13: So some of these innovations are engineers who quickly think about out the box, where else can this be used?

00:49:20: This thing.

00:49:21: There's not in medical devices which has gone into over the last many years in terms of the same because we're talking more high tech material

00:49:27: etc.,

00:49:28: and medical devices to healthcare.

00:49:30: it's going through sailing boats aerospace etc.. so this innovation basically transcends cross-border, so it doesn't start and end with motorsport or the automotive industry.

00:49:43: It moves on And I don't think we all realize how much of this impacts us in real life also In terms even in terms of sport medicine etc.

00:49:52: some other interesting technologies which come out of motorsport?

00:49:56: And The applications are very wide and vast in terms what you're looking at.

00:50:03: Yeah just said another quick thought about that and I remember when i was a big OEM In a formula one and I heard the same when other big OEMs came in.

00:50:13: They're just Big Dinosaur companies say they are not moving quickly.

00:50:17: so that don't have to send same mindset into whole organization, but as i said earlier in startup even the Big Formula One team sometimes feel like there People are so motivated, it's not a nine to five job.

00:50:29: You know we think about things constantly twenty four seven trying to be successful.

00:50:34: and with this OEM I remember there was a problem in our Formula One team.

00:50:39: It was more on the OEM side.

00:50:40: So they built the task force The Task Force getting couple of people onboard thinking what do you want?

00:50:47: When did have meeting?

00:50:48: then having a meeting And then they figured okay let's do a Task Force for the Task Force You know, and then things just take forever horrible.

00:50:57: And this is why some big OEMs when they came into Formula One like Toyota having all the money in their world doesn't work that way!

00:51:05: Also people there I think are much more afraid to do mistakes whereas in motorsport it's accepted you have two twice things...you make mistakes but only than your progress.

00:51:16: And one exact example I have when we tried something that is now used in a similar way at least, and many old cars.

00:51:25: If you steer the car either by breaking down particular corner of the car or speeding up a particular corner... ...when i was at McLaren Mercedes in late nineties!

00:51:37: They had this idea about having a third pedal.

00:51:41: So no clutch pedal, but a second brake pedal.

00:51:43: And you could choose from inside the car if you would slow down with this pedals rear left or rear right so to make the car either turn more Or stop it from oversteering.

00:51:54: and this was back in late nineties.

00:51:56: It was then banned by the FIA But is something that has already developed Back.

00:52:02: Then In Formula One We had a mass damper which is also bent now, so it's used in many other fields and motorsport as well.

00:52:10: So you know people are trying to find solutions at the very high pace speed.

00:52:17: Very clear and well you both alluded to like.

00:52:20: there is new developments in motorsports racing.

00:52:24: There's broader applications afterwards, so there are many examples your also mentioned And I'm really wondering what the key technologies that you need for FG series?

00:52:35: To build your vision here.

00:52:38: Also i remember when we first met in person had a conversation.

00:52:42: it was also you pointing out It not only about car itself innovations around the car, so give us a better understanding what that actually means.

00:52:53: So as when you talk about technologies also, we are... As Nick has mentioned right?

00:53:10: We're starting from a clean sheet of paper.

00:53:12: Even in terms of the experience Of how people want to be looking at our championship How they going to viewing our championship The technology that will use for streaming etc.

00:53:21: Has to quite different because today's youth Are consuming sport In very different way than what we traditionally watched.

00:53:29: For us it was switch on the television on a Sunday afternoon at two o'clock and start watching the Formula One race, right?

00:53:36: It is typically all consumed on television.

00:53:39: Today some of these kids like in fact this last week I dropped my daughter off that her first job in set up an apartment.

00:53:46: she says dad i don't need cable anymore...I do want to television but it's gonna be all under internet..i dont want the cable connection any more.

00:53:53: we don't needed because im consume my news ,my content from various other sources.

00:53:59: This is something I wouldn't even thought of.

00:54:02: Okay, i'm paying a cable subscription on a monthly basis because want to consume my news and other bits from here.

00:54:09: So thing for our perspective it's okay.

00:54:11: the whole slot Is how are we going be presenting this product?

00:54:15: And he keep using the word product too two fans To sponsors another stakeholders.

00:54:21: and how can we innovate around It?

00:54:22: and that's where We have The luxury of white piece of paper to start working On it except in some of the existing relics.

00:54:30: sport might take a little bit longer to sort of transform out here.

00:54:33: So I'm not even talking about on-car stuff, i think on car there's going be a lot of interest etc.

00:54:37: but at the same time also is like how do we tell the story of racing?

00:54:41: We're trying to bring in certain innovations by bringing digital screens on the cars so fans can actually see what's happening.

00:54:46: because many times you go for a motorsport event and especially if tend to have what we call a second screen experience.

00:54:54: You're looking at your phone for timing sectors, you are looking at whats happening on it.

00:54:58: because motorsport is slightly different from football and not seeing the whole field of play all the time.

00:55:03: Football when I'm watching game i can see okay that entire field where I am typically in stadium.

00:55:08: but in motorsport if you watch live cars maybe twenty or thirty seconds then rest of times they are away.

00:55:16: each team is doing different strategies, the drivers are doing different strategy.

00:55:19: So typically you try to have another tool just trying understand your listening commentary or other thing.

00:55:25: we want to try and demystify some of this by bringing it onto the car so that people know a little bit more what's happening there even for casual fan who wants watch whats going on.

00:55:35: I think these small elements innovation which would like bring in whole experience again as Nick also spoke about right when he brings new technology Motorsport allows you to fail because we can fail fast and do the next improvement in two weeks time.

00:55:51: When you go back to regular thing, I cannot fail on a passenger car okay?

00:55:55: Cannot try an innovative braking system And say hey if it doesn't work i'll do this after producing a hundred thousand cars and do a recall etc.

00:56:01: There's lives which are involved in that et cetera.

00:56:04: so their processes Are very different where and our mindset also in terms of okay let's try This Let's make this change and how they move on from there.

00:56:13: Yeah, I think we will as the backside have some new things on the car technically like the screens But also in terms of how we structure the weekends for example.

00:56:25: there's something new to to motorsport Where each driver should have two races per weekend one would be closer to formula E. So it's about energy consumption but other than Formula e. We are more like a sprint race so they can develop into any other way things they want to go afterwards.

00:56:43: also unique for FG series is that we have either rear wheel drive or four-wheel drive.

00:56:50: That's something you need again.

00:56:51: like Formula One currently only has rear wheel Drive, in WEC some have four-wheel drive from the East going motor to four- wheel drive.

00:56:58: so this is something uh... that is groundbreaking as we had in our five Gs as well.

00:57:04: but another thing it said obviously try and as one of our most important targets, want to keep it cost sensitive.

00:57:14: So we will not spend ourselves millions and millions on inventing new things even though I said that already have quite a lot of new and different things compared other motorsport.

00:57:26: On the other side We now set up some new technologies that we are working on together with some of our partners.

00:57:37: so they team up with us.

00:57:39: i have some ideas and then the invest in it.

00:57:43: we help them develop it retested, We can do that together.

00:58:01: This is a sensitive part, okay?

00:58:03: we cannot say more about it than what you said right now.

00:58:06: So there are certain surprises coming up in the FG series and year two or three in terms of technologies And I think its going to really wow all the fans.

00:58:15: That's already very exciting and will observe and look at actually.

00:58:20: so i have final questions maybe The first one to deal back Now looking at all the developments and technologies and innovations You bring into that racing world.

00:58:31: Where do you feel like?

00:58:31: what is the first thing, at some point mess markets will benefit from?

00:58:39: That's a very good question Thorsten and I think our particular series would be some of software developments we're bringing on an electric racing vehicle because the good things about electric mobility are as they keep saying softwares or new hardware.

00:58:54: these can update in their vehicles to make it more efficient.

00:58:57: during your life cycle.

00:58:58: owning product the product gets better which is very difficult on a combustion car.

00:59:03: okay to improve efficiency of our combustion car once it's sold you.

00:59:07: It cannot be done to large extent while an electric mobility so I think that's one of the biggest real-world applications we're going have, is that we can do continuous development for roadgoing products when we start working with them and thats where Nick and i also have certain amount experience from past organization brand and there was going to be continuous mobility improvements going on out there.

00:59:28: I think that's where the world is moving towards, you buy a phone like now iPhone.

00:59:36: Then the twenty six point three is coming.

00:59:37: Twenty-six point four, whatever this software updates and we've got so used to it right now.

00:59:41: So you know on the next generation knows that?

00:59:44: The same thing's going happen in your car.

00:59:45: You're gonna have like softer version one two three for coming over the air constantly improving.

00:59:50: It's not only the efficiency vehicle maybe even the way consuming at those screens In a car etc.

00:59:54: And I think both are certain areas which we see direct impact coming from FG series back.

01:00:01: Very clear excited for that as well.

01:00:03: and then a final question to you, Nick like four summer.

01:00:06: Like my fifteen year old son who really loves cars and raising in motorsports.

01:00:11: so how should this new generation engage with FG series?

01:00:15: what is the entry point?

01:00:17: Well I would say in the past it was always starting with cutting.

01:00:21: if we want to make your way up to making Living out of your passion and enjoy motorsport.

01:00:28: Our target obviously is that FG will play a huge role in that, but especially talking about the younger generation We assume and foresee that into future there might probably be Successful races said to know or less cutting and come from simulator racing And I think also Max Verstappen is a strong supporter of that theory.

01:00:56: This would also democratize the sport massively because carting was very expensive and having computer at home, it's far less expensive.

01:01:07: so this could happen in future.

01:01:11: for you as a dad its cheaper.

01:01:15: That is good to hear.

01:01:16: Thank you so much for both of your insights, that we get a better understanding on what's coming in the FG series and beyond.

01:01:23: this was really fun having that conversation thanks to all of you.

01:01:27: thank you very much.

01:01:28: Thanks also, todays one hour passed quickly.

01:01:31: I really enjoyed it!

01:01:32: So thanks for having us organized with our own board.

01:01:35: Perfect Bye!

01:01:35: I think that if we go apart here, I will apply to a cold field and see whether or not i can do another race career on the second education path.

01:01:47: In any case, there is definitely information for me.

01:01:52: Before I do this maybe in the recapitulation so to speak.

01:01:56: what also sticks out of the conversation which is very interesting because they are both guests who you have come from completely different areas now on a joint business trip.

01:02:08: And as first part I want to take out the topic of Mindset.

01:02:13: And i have taken it from now on, or the word Mindset is not to say anymore at all in English, but I would like to talk about spirit.

01:02:24: Just to introduce a German word here again which works very well and what I really liked was just saying such a small race team especially such a little team with a startup It's not so different because you have highly competitive people who really want to achieve something very big, ambitious and hardworking.

01:02:42: But also constantly confronted with feedbacks that need to be put away or still continue doing it.

01:02:49: And no one can hide from this.

01:02:51: Everyone has to deliver.

01:02:53: Always!

01:02:54: This is just again what I like a lot in the analogy – never thought about it yet but Nick Halfeld just described it nicely once more.

01:03:03: A second point, maybe on the topic of mind control.

01:03:06: This... Here too we try to use a German word instead of dedication.

01:03:11: So this absolute sacrifice for one question.

01:03:15: These thirty-eight bullet points after our first test ride.

01:03:18: That's exactly what Acribi is about and that we're trying not to overlook anything but everything.

01:03:25: Everything to do with it which I found very interesting.

01:03:27: Of course, maybe even discipline is connected with that.

01:03:32: Both of them have described it very strongly so both Nick and Dillberg to say this absolute focus And a discipline especially then when it's hard for you just go out and do the things again.

01:03:42: It doesn't make itself comfortable but stay on top.

01:03:46: So there are also nice parallels between sport entrepreneurship and innovation.

01:03:52: And fourth aspect perhaps if one is in terms of mind control integrity.

01:03:58: The two didn't call it that way, but they spoke out very clearly.

01:04:04: I'm not an asshole!

01:04:06: And this also sounds so banal because we all know how important integrity is in the business life.

01:04:13: The game is a trust game and insofar as I found it remarkable to see that he has made such progress and Dilbak actually developed another level of his own.

01:04:22: It really reminded me of the conversation with Philipp Barske when Dilbak once said Nick and I are two completely different types, but we have the same value system.

01:04:32: And on that basis you can work wonderfully.

01:04:35: That always sounds so banal after the motto yes of course what else?

01:04:38: But everyone has experienced it differently already!

01:04:40: You see this again and again.

01:04:43: He says these are fundamental basic things which just need to be heard.

01:04:48: Insofar as I found it very interesting hearing out here where he didn't really expect me at all I can only say it twice and three times.

01:05:00: Sorry, that was an anglicism as well!

01:05:02: to translate what I've written down as a keyword, because you can hear it from both of them.

01:05:13: Nick also has his own motivation and here's another thing that people make the difference in terms... I'm very lucky with an Olympian-Nikin to work together too!

01:05:27: You always listen to athletes like how they say if their time is stopped or your height or whatever you jump.

01:05:36: You just don't have an excuse because the best of the best show themselves in this very concrete metric and it is also her.

01:05:44: And Nick has clearly described that he is part of his motivation to measure himself with the best.

01:05:53: It's something that drives him, so far he doesn't always feel like... mit den besten messen können und deswegen auf einmal der antrieb kommt eine eine racing series aufzustellen die genau das auch erlaubt.

01:06:08: Und da sieht man einfach aus welchen auch inneren treibern und welcher motivation menschen dann in gründung reinkommen.

01:06:15: ganz anders, A little anecdote, I remember a lot of years ago.

01:06:19: I was sitting on the panel with someone who founded a startup and then it went down to providing services for cleaning forces.

01:06:28: And when asked what exactly he and his Vita are doing in order to do this business?

01:06:37: This is a very good business.

01:06:38: It has worked well in Phyllis, but I asked him the question on the panel and the only answer that I heard was... ...I analysed how big it can be to make a business.

01:06:48: That's why i do this.

01:06:49: And I don't think so!

01:06:50: that this is the drive to create good and successful companies.

01:06:55: And whether we have talked about it now, you mentioned Philipp Basker or Roman Seckli, Lilian Schwig and all those great entrepreneurs who already had them here again so clearly for Dillbagg That's the most natural thing in the world.

01:07:10: The next problem to solve is dealing with people who are fully trusted.

01:07:13: where there is this integrity Where he knows what kind of situations we will confront Is it possible to get the best out of it.

01:07:23: And for Nick in this, like that is described nicely as well... The thirty-eight list was not I want you say how things are going better because i know.

01:07:29: but in the drive into this acrebia which you said beautifully every day do better and then also to be able ...and that makes both so complementary!

01:07:38: It's an incredibly exciting and fascinating perspective on the two as a founding team And I think we will recognize even more this pattern, the more we talk about it with these types of personalities.

01:07:53: I still noticed something where first I stood up and said that sounds totally close to me now but is what I've already heard differently.

01:08:03: So if you're talking about start-ups in terms of business models or whether they are technology startups right now Or maybe also from a service area where one often has an approach Minimal viable product schnell raus ausprobieren explodieren das ding immer so ein bisschen weiter drehen und Naja, auch ich ist sorry wieder für den anglizismus fake it until you make it und so weiter.

01:08:24: So diese ganzen geschichten die wobei die dann oft häufiger noch also mit vielen legenden verbunden sind.

01:08:29: aber sei es mal drum hier is mir etwas anderer Ansatz aufgefallen der auch gar nicht dagegen spricht aber der nur zeigt je nachdem in welchem geschäft du bist funktioniert genau dass gerade gar nicht.

01:08:42: I noticed a few points.

01:08:43: Dilbac said at the beginning of his conversation that he would do it right for the first time in his career.

01:08:56: At this point, I stayed for another while and thought about what kind of concept or something you will find somewhere else again... And I found myself in the sixties in quality management.

01:09:13: There was a principle with the title Zero Defect, when you said that everything what is in your factory can be avoided directly by mistakes and where it doesn't have to work out... ...it's actually already something very good!

01:09:27: It took me some time during those sixties on Vogue as well.

01:09:29: The name Phil Crosby for this was a Quality Manager at the Pershing Rocket Program which set up these philosophies And it was a long time in the industry on Vogue and then later again something less.

01:09:41: But I found an interesting contrast to this one, so well we're going to build up something first together and then let's just try that out there and do our next iteration of iterating.

01:09:50: The colleagues are doing too but you can see... trying to be really, really good with the first shot.

01:09:58: I thought that was very interesting and... If i go in there briefly ... I'm totally grateful for this point because it's been a great misunderstanding ever since.

01:10:07: It doesn't matter if you catch up on something or not.

01:10:11: The first product is always wrong.

01:10:12: And it goes around after best knowledge To do and that we're by the end of him over innovation underhalten per se.

01:10:21: must you does so?

01:10:22: So allersten mal das heißt es werden natürlicherweise fehler passieren und du muss iterieren aber der anspruch muß doch in jedem iteration styplos sein auch beim aller ersten mal.

01:10:33: That's the best way to do it.

01:10:34: It doesn't mean that you have to pull out all those things in order for them to be perfected, it also means not being able to make mistakes and maybe you've developed a wrong direction as well.

01:10:44: but the demand must always be now at this point is the best product we're convinced of which makes sense.

01:10:53: And I think after these models both are on their way.

01:10:57: Yes...and if one continues with a facet.

01:10:59: It is often said that innovation has to be radical and disruptive, which I don't know.

01:11:07: Of course it's true in many areas but here as well the world might not be so black or white like you would expect.

01:11:18: But there are also things between them.

01:11:21: Dilbak had described very nicely how motorsport is a kind of laboratory world for things that can then be relevant otherwise in industry that they work mainly according to the principle of permanent incremental improvements.

01:11:36: That's what is always a bit spoiled, where you say well but if someone does only small incremental steps permanently then he will miss out on the big radical jumps we have seen in digitalization and there it also has a certain justification.

01:11:49: But here to say our progress is just because We do permanent little daily improvements which are over time so strongly that we managed to do something great, which others can't just take away from us.

01:12:05: So I also found this a very interesting philosophy and personally for me it's still a warning to be very careful with the term radical disruptive.

01:12:15: In certain situations in other things but actually stemming of what is really asked or how Dilbac has summarized renovation versus innovation, you need both.

01:12:30: Both and just to the right time point.

01:12:33: but it turns out many times from a process that I also liked very much.

01:12:39: Yeah, and it's come down to the deep tech.

01:12:42: It also means for me that this kind of innovation often comes from deeper expertise as well And that is what Nick once again showed clearly.

01:12:52: We both know the world of motorsport so good.

01:12:55: we knew exactly where the mistakes are or not at all The errors but on the fg series based somehow on a gap which they identified these this democratization of the easier access, then of course electrification as well.

01:13:13: The whole experience around it.

01:13:14: They talk about digital screens and how you are also the spectators.

01:13:18: He was at the racetrack and also outside on different mobile devices or maybe even in TV, then take it with you.

01:13:25: And how they can have a part of that is important for me as well.

01:13:29: It reminds me a little bit about this old Nespresso case.

01:13:31: if You ask people when it actually was founded in Espresso Then all say around the two thousand The most know since George Clooney were on the advertising posters Without knowing what happened in the eighties.

01:13:43: The same technology, the same products, machine capsules somehow together Everything is already patented, but the business model makes a difference.

01:13:52: The two here develop each technology on the vehicle and outside of it.

01:13:57: not to want this technology although that's the last stand in the technical world, instead with very clear goal these different buildings where they say you can improve your experience there You can also somehow improve access There you can reduce costs.

01:14:15: This is a good package.

01:14:16: I think they have it as a position to work out super nicely and every piece of technology must fit in there, what for me just shows again that you don't always need the current state of technology but you have to serve your purpose and then also in this case be in the right business model, in the correct ecosystem.

01:14:34: And yes , that's something special about complexity because not only The product is a racing car, but much more if you build up a whole race series.

01:14:44: And to bring these construction stones together and add those accumulated small storage spaces every day.

01:14:51: We talked about that recently in Roman Sick as well.

01:14:55: The topic like software again enables hardware.

01:14:58: Dilbacat has said it very clearly... And do you see it as a very important element to bring the experience on another level, but of course also to make the innovation cycle much faster.

01:15:13: I think that's great too when we look at both worlds side by side.

01:15:17: Or again in the words from Rob Strasser to say our business is change where we are back with the Nike principles.

01:15:24: so here one way or other sports The way it works like motorsport will completely change, to think about new things.

01:15:34: And at the same time of course also the own business that is constantly developing and what we have heard with electric cars are much easier and faster than other or maybe in the combustion technology possible.

01:15:46: Maybe actually to stay stuck again for a second on the Nike Principles Push Yourself Push others.

01:15:55: I think Nick described it so wonderfully, he said with which drive you get into such a team and who can catch this push that comes up somehow?

01:16:02: well?

01:16:02: And live with him or has his own one then?

01:16:06: Then the whole positive sense is shaken high!

01:16:09: So i believe that's really an awesome train.

01:16:11: and also the third principle of Live Off The Land.

01:16:14: Yes here even built in again but in the innovation model of teams You don't build the car by yourself, but you can put it there.

01:16:24: And now do something with that!

01:16:26: You can no longer screw on anything and develop nothing big at all.

01:16:31: Maybe you'll be able to change the angle of view of a spoiler in some way or another... But otherwise live with this!

01:16:37: Do something about it!

01:16:38: So let's say we could even make it into one design principle.

01:16:40: I liked that very much here as well.

01:16:44: Especially in combination again with these Nike principles.

01:16:51: For me, it's also an important aspect and where motorsport stands for.

01:16:58: This extreme application fall because the best of the best ride against each other is really... It goes on milliseconds after and even with the FG series that will not be different.

01:17:10: That means this is a field in which you can test new technologies much better.

01:17:16: Of course they talked about these regulatory frames other than our cars that we buy, drive and read.

01:17:27: But also Formula One or these extreme application scenarios.

01:17:31: as a driver for technology that comes to the fore.

01:17:35: I think Dilbak already had an excellent idea where it can go at some point on what they are developing in FG Series as Blueprint for something which makes the broader mass worldwide.

01:17:48: We know all the technologies on the car, if they are dynamic and active springs.

01:17:55: The two small valves behind the steering wheel where you can also turn it off.

01:18:01: Turbocharging which has led to Formula One is much faster now because we have a lot of efficiency.

01:18:08: The whole formula E, the corresponding development in battery technology and the e-mobility has increased.

01:18:17: But even further on that was not aware of it.

01:18:21: for example London Heathrow, the air traffic control system they use to coordinate all these aircraft movements comes from McLaren F-I Racing Team originally Where you see where the guidelines are, Public Transportation in Singapore also has an origin in developments from motor sports telemetry to supermarkets.

01:18:47: The big fridge shelves and how air is moving there and ideally moving around to make this cooling efficient a very strong basis in the development of aerodynamics within motorsports.

01:19:03: And you should think about whether it's space, whether it might be defense applications or sports.

01:19:10: Such extreme application cases create a lot afterwards for the wide-scale innovation.

01:19:18: And I believe that with this knowledge torsten everyone is clear again and so far i'm really happy Why you invited Gleonic and Debug to be our guests today.

01:19:31: Just to show off this new facet once again, with a nice connection.

01:19:35: Thanks for that, Thorsten!

01:19:38: We'll get going quickly, do what we have to and want to do... ...and I'm looking forward to the next episode of MassGood.

01:19:51: Thank You!

01:19:52: Ciao!

01:19:52: Review, comment, share and recommend more.

01:19:58: And if you are interested in future technologies or innovations, visit www.e-neun.com.

01:20:09: See you next time!